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How to prepare a print-ready PDF
A print-ready PDF has the right dimensions, bleed, embedded fonts and colour space. A few minutes of preparation avoids most last-minute reprints.
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Insights & guidance
Practical print-preparation topics written from my studio in Glasgow.
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What bleed means in printing
Bleed is the extra artwork extending past the trim so background colour and images run right to the finished edge with no white slivers.
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How to select a brochure format
Choose the format that fits how the reader will use it — a DL tri-fold suits handout information, while an A4 bi-fold suits richer visual layouts.
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Common business-card mistakes
Weak logo files, missing bleed, hard-to-read type sizes and inconsistent contact details are the most common issues I see.
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How to proofread before approving print
Read every word aloud, check numbers digit by digit, and always have a second person cast an eye over the proof.
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RGB and CMYK explained simply
Screens display colour in RGB; presses produce colour in CMYK. Converting late can shift the colour you expected.
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Choosing paper for a booklet
Consider weight, coating and readability under likely lighting. Heavier stock feels more premium but affects postage costs.
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How to organise a multi-page publication
Plan the running order, number pages consistently and confirm section breaks before the layout begins.
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What information to include in a print brief
Quantity, size, page count, colour, paper, finishing, deadline and delivery are the fundamentals.
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When professional file preparation is useful
Whenever the finished piece represents your brand publicly — the cost of preparation is small next to a bad print run.
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Digital proof versus physical proof
Digital proofs are cost-effective and quick. Physical proofs are useful when colour or paper feel is critical.
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How print quantities affect project planning
Unit cost falls as the quantity rises, but so does the impact of any error found post-production.